Content · Industry
Long-form technical guide that sells industrial equipment
7
stages of the technical journey
3
conversion points
1
single page, closed journey
The challenge
Selling an industrial drying chamber can't be solved with a simple product page: the buyer needs to understand the technology, the process, and whether it's worth it before requesting a quote.
The solution
A long page structured like a manual, with a fixed side index and seven sections covering everything from how meat is dried to how the climate chamber works, the technical and economic case for it, a real-world implementation example, and the project phases. Three forms placed along the way capture the request right at the point where the reader is convinced.
The result
Technical content that does the selling: readers reach the form with their questions already answered, not before.
Who uses it
Producers of sausages and cured meats who want to set up their own curing chamber.
Technology
- WordPress
- Tema propio
- Formularios
Screenshots available on request — get in touch and we'll send them over.